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Vladimiro Gioia, heir to a well-known company, debuts in style with his 2009-2010 fall/winter collection featuring an original, impact-making look.

Vladimiro Gioia, fourth of five brothers, knows perfectly the secrets of the working techniques of fur and this market has no secrets for him. His family-run business is a concrete expression of the true meaning of Made-in-Italy fashion, widely appreciated throughout the fashion world for its impeccable crafting of garments commissioned by famous designers and international brand labels.Inaugurated in Rovello Porro (Como) in 1989, Gioia Pellicce instantly stands out for the unusual features of its proposals – inlays, mosaics and laser engraving of different colours – which attracted the attention of the most important designer labels: Valentino, Burberry, Casadei, Christian Dior, John Galliano, D Squared, Max Mara, Fra, Iceberg, Borsalino, Bally that became their clients.

Twenty years later, the company decided to change its image and launched the Vladimiro Gioia brand with a series of young and trendy items inspired by art. The turning point was in 2009/2010 when Vladimiro Gioia was chosen by Domenico Dolce and Stefano Gabbana for the project Spiga 2 focused on new designers.

Vladimiro Gioia is a feminine brand born from a mix of tradition and innovation thanks to a dynamic style office, supported by the most important artisans. Vladimiro Gioia gives exclusivity and continuity to one of the most beautiful reality of Made in Italy, that lives of small shop and extraordinary artistic manufacturing. This is the philosophy of the brand: a modern craftsmanship where image and product care coexist. An updated and alternative style that maintains beauty and quality of hand-crafted creation.

Vladimiro Gioia has changed fur market with an anticonformistic style, giving a particular attention to the fur and leather world. A product appreciated by modern woman who is aware of the loving attention that Vladimiro Gioia gives to each characteristic of its creations.